H. C. Valentine

Longtime client Royal Cup Coffee asked us to create a name and brand identity program for their new high-end coffee roaster and premium coffee brand. The legacy of Royal Cup Coffee goes back over 100 years. Excellence has been a part of the owner's family for generations. Digging deeper into the research, we found that the legacy for coffee excellence was on one side of the family. On the other side of the family were generations of the same spirit of excellence. This side happened to be in fine furniture crafting business. The patriarch of that business was a spirited man who believed in reaching for excellence and then going beyond. That man's name was H.C. Valentine.


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