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Devote. It is the abandonment of ourselves to something bigger, something more significant.
Explore our work: Branding, Interactive, Marketing, Environmental, Design.
On the shores of the historic Apalachicola Bay–an estuary of salt and fresh water on Florida’s “Forgotten Coast” –is a place once heralded for the oysters hauled from the waters and shipped across the nation. Turns out, even after the oyster industry subsided, the waters of Apalachicola are still making a name for themselves and making a mark on those who sit alongside them.
Made by the Water, connects the person to the place—perhaps it’s Apalachicola, or perhaps its the formative place of their own life. As we extended the voice of the brand, Devote identified and developed a core values system rooted in the Oyster City style, carrying the sentiment of the brand throughout the company and into the public realm.
As newcomers to the market, OCBC needed to stand out on the shelves, strike a curiosity with consumers, and represent the inherent quality of the beer–all at a glance and in a crowded field. Clean, simple, colorful—giving easy sightline to the brand mark for quick customer recognition. The cans are deeply inspired by Apalachicola and the oysterman narrative; particularly by the buoys deployed into the bay for harvesting oysters.
