Bail bondsmen aren’t known for great design, so when this company approached us, we wanted to deliver great design in an unexpected environment. Starting with naming the company Bail Bond Brothers—to emphasize a sense of connection and support the offered—we then created a brand identity that used modern colors and familiar language to engage the audience in a way that would lighten otherwise unfortunate circumstances.
When designing for a Bail Bonds company, we knew strategically that in the places one might find advertising for a bail bonds company, it is important that a brand stand out quickly, as the environment is often stressful and undesirable.
In naming the company, we considered who the target audience might trust. “Don’t call your mother, call your Brothers,” says the name Bail Bonds Brothers. Bail Bond Brothers emphasizes a sense of connection and supports the offered—we then created a brand identity that used modern colors and familiar language to engage the audience in a way that would lighten otherwise unfortunate circumstances. The triple-Bs were developed into hands grasping bars, a clever nod to situation that also brought a bit of light-heartedness and humor. The brand extensions followed the same trend—eye-catching, clever, and quick to deliver the message.