In naming and creating a brand identity for a high-end architectural woodworking company, we considered the high level of work, detail, and craftsmanship the company provided. With that concept in mind, we developed an illustrative brand mark whose intricate, interwoven details are representative to the attention to detail found in Canopy’s work. The tree not only represents the material with which the company works, it also represents heritage of the well-built construction, a sense stability, and the highest level of shelter and protection.
Canopy Building Company
