When designing for New York Real Estate firm, Royse Group, we built off of the promise of Opening Doors: to opportunities, to new situations, and to exciting futures, we created a modern brand identity.
Utilizing the 2:1 ratio that is found in the composition of most door, we created an alphabet based on that grid. As a study of grid and proportion, we reconstructed a modern representation of a door using this alphabet and utilized this grid for the design of the visual identity system and collateral.