The daughter of the owners of a family-run sock manufacturing business wanted to pursue the organic sock market. The family asked us to create the name and brand identity. The region where they work was known for native American history. Respect for nature is not new. The native Americans lived by the simple, yet significant philosophy that a disrespect for the earth was a disrespect for life itself and that living the right way was good. The name Zkano was taken from native American languages. It’s meaning is a state of feeling good through the act of doing good.