Comprehensive brand identity for local brewery; mission definition, brand mark as visual system, total brand communications, interaction design, packaging.
This work completed in partnership with Slaughter Group.
Logo Category: Branding
In creating the name for this leading chemical and solutions company we combined the strength of their name with their product. The two elements of research and solutions resulted in the right compound.
The daughter of the owners of a family-run sock manufacturing business wanted to pursue the organic sock market. The family asked us to create the name and brand identity. The region where they work was known for native American history. Respect for nature is not new. The native Americans lived by the simple, yet significant philosophy that a disrespect for the earth was a disrespect for life itself and that living the right way was good. The name Zkano was taken from native American languages. It’s meaning is a state of feeling good through the act of doing good.
Brand identity and brand communications for America’s oldest baseball park.
Three individual carpet brands needed to go to market under a more coordinated and unifying parent endorsement strategy. Three brands working in tandem went to market to meet the needs of the architecture and design community under a strong, new parent brand, Tandus.
In creating the name and brand identity for a new community bank franchise, the newly defined mission and core values clearly were our compass. The you succeed, we succeed spirit was alive throughout the organization. One-sided banking was not an option. First and foremost, this new bank was about successful partnerships.
Packaging identity for coastal bookstore and coffee shop.
Comprehensive brand identity for national pharmaceutical corporation; mission and core values development, brandmark, brand visual system
Comprehensive brand identity for Atlanta neighborhood.
