Comprehensive brand identity for iconic New Urbanist community: total brand communications, interactive design, and exhibit design.
Logo Category: Interactive
Traditional clothing at its best. Comprehensive brand identity and ongoing brand communications program for one of the South’s truly iconic men’s stores.
There is a brightness in life.
There is comfort in health.
There is joy in a smile.
The historic Southern Hotel has been in downtown Covington for over a century. A center for business gathering and commerce, the hotel was an integral part of the community. It was the cornerstone of Covington.
In the 1970’s, after over sixty years of service, the hotel closed its doors. In the time since it has housed a drug store, various offices, or nothing at all. What was once a centerpiece for the city was forgotten, and a piece of the community was lost.
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The Condreys always felt connected to Covington and to the hotel. They care deeply about the town. Its people. Its history. Year after year they would drive through the city and see the abandoned hotel, all the while knowing that it should once again be what it had been. A hub. A connecting place. A source of pride for a deserving city.
The hotel needed saving. So, they saved it.
A two-year painstaking restoration restored the historic hotel to its original grandeur, and re-opened it to the public.
It was what the city needed.
A place for the people to come together.
A place for community.
A place the people can take pride in.
A place for hospitality.
A place for history.
History that accommodates.
Bail bondsmen aren’t known for great design, so when this company approached us, we wanted to deliver great design in an unexpected environment. Starting with naming the company Bail Bond Brothers—to emphasize a sense of connection and support the offered—we then created a brand identity that used modern colors and familiar language to engage the audience in a way that would lighten otherwise unfortunate circumstances.
When designing for a Bail Bonds company, we knew strategically that in the places one might find advertising for a bail bonds company, it is important that a brand stand out quickly, as the environment is often stressful and undesirable.
In naming the company, we considered who the target audience might trust. “Don’t call your mother, call your Brothers,” says the name Bail Bonds Brothers. Bail Bond Brothers emphasizes a sense of connection and supports the offered—we then created a brand identity that used modern colors and familiar language to engage the audience in a way that would lighten otherwise unfortunate circumstances. The triple-Bs were developed into hands grasping bars, a clever nod to situation that also brought a bit of light-heartedness and humor. The brand extensions followed the same trend—eye-catching, clever, and quick to deliver the message.
The uniqueness of a home is tied to the uniqueness of its inhabitants.
Every detail of a house has a unique story to tell, just like the people who live there.
Homes have a soul. And soul is what drives Saunders Bradford forward.
We built a brand identity to show that Saunders Bradford operates out of a respect for the soul of a home. Building homes that build lives.
People get plastic surgery for a number of reasons—an accident, a deformity, a lingering insecurity. Rather than creating a brand that focused on these physical reasons, however, we crafted an identity for Martin Plastic & Reconstructive Surgery that pointed to the larger aspiration behind these procedures: a desire for acceptance and ultimately self-acceptance. Self-acceptance brings boldness, strength, determination, and distinctive beauty. In a word, it yields confidence. For Martin, we created a brand focused on building confidence.
Martin Plastic & Reconstructive Surgery.
A Confident Life.
When designing for New York Real Estate firm, Royse Group, we built off of the promise of Opening Doors: to opportunities, to new situations, and to exciting futures, we created a modern brand identity.
Utilizing the 2:1 ratio that is found in the composition of most door, we created an alphabet based on that grid. As a study of grid and proportion, we reconstructed a modern representation of a door using this alphabet and utilized this grid for the design of the visual identity system and collateral.
