Comprehensive brand identity development and strategic implementation plan for a Gulf South financial institution.
Comprehensive brand identity for Holland Macrae.
In developing a comprehensive brand identity, culture development program, and strategic implementation plan for a national financial institution, the commitment to the newly-developed mission was integral to each tactical initiative: To Make Life Better for associates, for customers, and for the world around.
Comprehensive brand identity for local brewery; mission definition, brand mark as visual system, total brand communications, interaction design, packaging.
This work completed in partnership with Slaughter Group.
Brand identity and brand communications for America’s oldest baseball park.
In creating the name and brand identity for a new community bank franchise, the newly defined mission and core values clearly were our compass. The you succeed, we succeed spirit was alive throughout the organization. One-sided banking was not an option. First and foremost, this new bank was about successful partnerships.