Comprehensive brand identity for national shirt company: mission and values definition, brand mark and visual system, total brand communications, interactive design, packaging, photography.
Nearen Construction is a General Contractor in Cullman, AL. 2015 marks their 50th year in business, so it was an appropriate time to update the brand identity. Nearen has a very good reputation for excellence in construction, as well as being a leader in Cullman. The new identity honors the company’s past while modernizing and positioning it for growth in a very competitive industry.
Nearen is an incredibly close knit group of people who truly treats its clients and each other like family. Families treat each other with respect. Families are honest and transparent with one another, even when the truth hurts. Families are loyal. Families are dependable. Families share. Families bear each other’s burdens. Families pitch in. Families take care of each other. Families build together.
Nearen Construction builds together.
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