Comprehensive brand identity for Holland Macrae.
Three individual carpet brands needed to go to market under a more coordinated and unifying parent endorsement strategy. Three brands working in tandem went to market to meet the needs of the architecture and design community under a strong, new parent brand, Tandus.
When a successful architectural practice wanted to spin off a division totally committed to sustainable architecture and sustainable construction and property management, the idea of something growing out of the firm’s core values seemed only natural.
Brand mark for a film maker who captures and tells wedding stories.