Comprehensive brand identity development and strategic implementation plan for a Gulf South financial institution.
Logo Industry: Financial
In developing a comprehensive brand identity, culture development program, and strategic implementation plan for a national financial institution, the commitment to the newly-developed mission was integral to each tactical initiative: To Make Life Better for associates, for customers, and for the world around.
In creating the name and brand identity for a new community bank franchise, the newly defined mission and core values clearly were our compass. The you succeed, we succeed spirit was alive throughout the organization. One-sided banking was not an option. First and foremost, this new bank was about successful partnerships.
Holistic brand identity development and core cultural program for a national insurance firm headquartered in Birmingham, Ala.
In creating the name for this highly successful financial institution, we wanted a name that specifically expressed and defined their mission. The path was clear.
When a 100-year-old bank decided to launch a new bank franchise deeply rooted in their strength of longtime customer service, they also wanted to recreate a bold, fresh approach. A fresh new identity was paramount. Simplicity, elegance, and authenticity was vital. Breaking out of the mold of predictability was natural. A different kind of name for a different kind of bank. This is banking that is truly true blue.
Mark and identity for a real estate investment firm.
Brandmark for a financial planner who guides with principal.