Brandmark for an experienced realty company.
Comprehensive brand identity for upscale resort community: name development, brandmark and visual system, brand communications, signage design, product design.
Comprehensive brand identity for iconic New Urbanist community: total brand communications, interactive design, and exhibit design.
Comprehensive brand identity for upscale retail village development including the creation of independent brands for concept presentation: mission and concept definition, brandmark and visual system, brand communications.
Brand identity for a new mixed-use development in the heart of Birmingham’s city center. Founders station is a unique space that offers as-is and built-to-suit units as well as a coveted green-space and an attractive outdoor atmosphere, all within a vibrant, walkable, and ever-growing downtown.
When designing for New York Real Estate firm, Royse Group, we built off of the promise of Opening Doors: to opportunities, to new situations, and to exciting futures, we created a modern brand identity.
Utilizing the 2:1 ratio that is found in the composition of most door, we created an alphabet based on that grid. As a study of grid and proportion, we reconstructed a modern representation of a door using this alphabet and utilized this grid for the design of the visual identity system and collateral.