Alys Beach – Art Direction
A Life Defined by beauty, grace, simplicity, and balance.
Since 2004, Alys Beach has endeavored with focus and clarity in building a community that embraces beauty, both natural and designed, in perfect balance. A luxury, New Urbanist community along the coveted beaches of Florida’s Northwest Gulf Coast, Alys Beach sought to convey an essence and a lifestyle to new potential visitors and homeowners.
Devote produced and art directed a 10-day photoshoot that would separate Alys Beach from its competitors and reach both national and international markets.
This set of photography has been utilized in Town & Country, Veranda, Conde Nast Traveler, Travel & Leisure, Garden & Gun, among others, and has been elemental in conveying to the marketplace the transcendent in-person experience at Alys Beach.
A flexible design system across the Alys Beach website integrated the inspirational and the informative.
A curated approach to elevating a strategic, data-driven, digital marketing campaign.
To capture both motion and still photography, Devote vetted and assembled professionals from across the country in order to execute at the highest level.
Credits
Client
Alys Beach
Producer/Stylist
Kaela Rawson
Photographer
MK Sadler
Prop Stylist
Ginny Branch, Samantha Sanford
Videographer
Sanders Bohlke
Hair & Makeup
Celine Russell, Molley Stilley, Joanna Ballentine
Assistant
Caley Ellenburg, Emma Joganic