DEVOTE

Friend Bank

Packaging / Print / Logos / Branding /

When a 100-year-old bank decided to launch a new bank franchise deeply rooted in their strength of longtime customer service, they also wanted to recreate a bold, fresh approach. A fresh new identity was paramount. Simplicity, elegance, and authenticity was vital. Breaking out of the mold of predictability was natural. A different kind of name for a different kind of bank. This is banking that is truly true blue.

 

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