Hancock Whitney Bank

Two banks, one mission.

More than 100 years ago, two different banks started with the same purpose in mind. Helping people reach their dreams. Now, united as one bank, they continue to share that mission. Hancock Bank and Whitney Bank have merged to form Hancock Whitney – The Bank of Dreams. Devote partnered with Hancock Whitney to develop and implement a new brand identity built on combined history, core values, and a passionate commitment to service.

To strategically embody the core values and established, 100-year legacies of the individual banks while at the same time, to engage a customer base across a broader market utilizing bold, modern, and uplifting brand creative. This was our goal as we created the new brand mark for Hancock Whitney. The mark is designed to evoke upward mobility and forward motion, with classic type set in a modern fashion, and a lifted triangle to represent a dream realized.

Devote developed the voice of the brand—including tag line and positioning statement—and established the tone for communication, both internal and external.

Full signage program including design and development of high rise signage, monument, pylon, and way finding deployed across 200+ bank branches.

Credit and debit cards

Support of athletic partnerships with the New Orleans Saints, Louisiana State University, University of South Alabama and University of Louisiana Monroe.

Client stories campaign

As a part of brand deployment, Devote developed content for a series of client stories to be used in advertising, social media, and in the website. We focused on individuals whose dream had been made possible by banking with Hancock Whitney.

Print collateral