Martin Plastic & Reconstructive Surgery
People get plastic surgery for a number of reasons—an accident, a deformity, a lingering insecurity. Rather than creating a brand that focused on these physical reasons, however, we crafted an identity for Martin Plastic & Reconstructive Surgery that pointed to the larger aspiration behind these procedures: a desire for acceptance and ultimately self-acceptance. Self-acceptance brings boldness, strength, determination, and distinctive beauty. In a word, it yields confidence. For Martin, we created a brand focused on building confidence. Martin Plastic & Reconstructive Surgery. A Confident Life.