Punta Brava

Comprehensive brand identity for Tiger Woods' first oceanfront golf course: name development, mission definition, brandmark and visual system, total brand communications.

Packaging / Print / Logos / Branding /

When Tiger Woods asked us to create the name and new brand identity for his first oceanfront golf course, all we had to do was walk out on the land itself. A majestic piece of jagged rock bravely jutting forth into the Pacific. It was a point on the landscape that was prominent. Located in Mexico, we found our name in the native language. Brave Point. Punta Brava.