XO Armor

Responsive, icon driven brand identity program for a tech forward producer of custom fit guards and pads for one athlete at a time. Devote encouraged XO armor to live out its new positioning “COVER ONE”, which speaks to the protection of the athletes and the highly individual nature of what they do.


Cover One


Tech, Athletics


Brand Position

Brand Identity



“What we do is incredibly specific to the individual. A true one-to-one relationship.”

It comes down to you. Your teammates. The individuals tasked with a job only they can do. It comes down to each one, the Xs and Os, and individual preparation. The training, you’ve got that covered, and it’s led you here to this moment, precisely.